Thursday, 13 July 2017
Because, the only way is definitely NOT Essex...
What a year it has been! WhiteScreen and the way that I passionately believe that PR should service the creative talent within the Independent Film Industry received massive validation. As anyone working to push forward their vision will tell you, it can be lonely and exhausting doing things differently. So, when a project serves to underline all of your belief and heart felt conviction it is a very special moment. That project was My Feral Heart and working with #TeamFeral to bring a powerful and emotional film to the UK cinema was an absolute honour. The many hours of work and creation delivered rewards in the shape of shortlisting for no less than three British Independent Film Awards. One of my personal marks of success was to see a client at a prestigious awards ceremony and, whilst the carpet was black and not red, to achieve that level in the 2nd year of trading was something I shall always be proud of. My Feral Heart's success can be attributed to the work of everyone in the team and working collaboratively is something that I believe to be essential. As I write this, My Feral Heart has received short listings for 3 International Achievement Recognition Awards which are absolutely well earned.
|BIFA Awards 2016- Jason Issacs and Daniel White|
|WhiteScreen on set with Lydia Kay|
August 2017 will see the end of WhiteScreen offices being based in Essex and, with a family move to Bournemouth, a new chapter of my story will begin. Bournemouth has a wealth of links to film and artistic creatives and I will still be able to offer the hands on and tailored approach to audience developement. It is an exciting prospect and I have made many friends and connections within this wonderful industry.
As I look back on the second year of running a PR company it is a year of massive highs, firsts and achievements but has also provided me with the same in bumps and challenges. I still continue to believe that no one is served well by pretending everything has been plain sailing and I remain convinced that the greatest moves forward are made within the fires of adversity. I have learnt some valuble and life changing lessons but I have also 'added value' and yes I have had great opportunities to truly breath life into the WhiteScreen tag line. As I look forward to year 3 and all of the projects that I will interact with I know two things. 1) Individual and tailored promotion DOES work and it brings audiences to Independent Film like nothing else can. 2) Learning from mistakes is AS important as celebrating success. Welcome to WhiteScreen: The Bournemouth Years